How you can speed up the trademark process

How you can speed up the trademark process

How do you feel about having to wait 3.5 to 4 years to be able to prove you own your business name?  We’re guessing you’re a little shocked and a lot disappointed. This is, unfortunately, how long it takes the typical Canadian small business owner to obtain a...
Amazon Brand Registry: A Guide for Canadian Businesses

Amazon Brand Registry: A Guide for Canadian Businesses

You can now download our free guide to avoid rejection and maximize your brand’s protection Amazon has recently surpassed Walmart as the largest US retailer, and e-commerce is predicted to account for 29% of retail sales by 2025. Stay-at-home orders across the...
5 Tips for Naming your Startup Business  

5 Tips for Naming your Startup Business  

Getting noticed in today’s market is hard! And, unfortunately, it’s even harder to be remembered. According to the marketing rule of 7, it takes an average of seven interactions with a brand name before a purchase will take place.  ph: stock image Having a great...
Business Name Registrations vs Trademarks: Debate

Business Name Registrations vs Trademarks: Debate

Many small business owners make the mistake of believing they “own” their business name because they’ve registered it on a provincial business name registry.  Just this past week, we had another case where an individual was using our client’s trademark as his...
How to Search a Trademark: Is your business name available?

How to Search a Trademark: Is your business name available?

One of the most valuable ideas you’ll ever have is the name for your business. It’s valuable because it’s what the public will associate with your business. They’ll use it every time they buy your products and services. At least, that’s the hope! A name’s ability to...
Your tagline is a Trademark!

Your tagline is a Trademark!

We typically think only of names and logos as our trademarks, but taglines are another really common type of trademark, and they can be really powerful identifiers of your business, your products, and your services. In this video, we talk about the value of taglines...
What is a Trademark?

What is a Trademark?

The most common types of trademarks are names, logos and taglines, but anything unique that you use to identify or distinguish your products and services from your competitors can be a trademark.