Are you planning to start a business in Canada? Or have you already launched a product or service in the Canadian market? If so, it’s crucial to understand the trademark process in Canada. Trademarks are a fundamental part of protecting your brand, and the...
Are you struggling to come up with a name for your business? Whether its a name for a new product, program, or an entire new busines, having the right name will set it up for success. But coming up with a great name isn’t easy. We’ve seen a lot of...
We help a lot of marketers and business owners choose new names. Whether it’s a name for a new product, or a new offer or a whole new business, one of the most important steps in the naming process is ensuring the name is available for how you plan to use it. There...
Listing your brand on the Amazon Brand Registry will help to protect you from counterfeiters, copycats and cheap imitators selling on Amazon. But there’s a pre-requisite to getting on the Brand Registry in Canada. It’s a Canadian trademark registration, or at the very...
Getting noticed in today’s market is hard! And, unfortunately, it’s even harder to be remembered. According to the marketing rule of 7, it takes an average of seven interactions with a brand name before a purchase will take place. ph: stock image Having a great...
You can now download our free guide to avoid rejection and maximize your brand’s protection Amazon has recently surpassed Walmart as the largest US retailer, and e-commerce is predicted to account for 29% of retail sales by 2025. Stay-at-home orders across the...
A trademark registration is without question the most valuable tool you can have to protect your brand in Canada. Every brand owner selling in this country should have trademark registrations for their brand name and logo. Filing a Canadian trademark application is...
Using a personal name as your main business brand can make sense when you literally are your business. Such is the case with many influencers, fashion and interior designers, and even professional services providers like lawyers and accountants. This naming strategy...
Just because you thought it up, doesn’t mean that your business name qualifies for trademark protection under Canadian law. A trademark registration is a government grant of the exclusive right to use a name throughout Canada. It’s a powerful tool that gives a company...
Most business owners immediately think of their logo when they hear the word “trademark”. But a logo is actually not your first trademark, nor is it your most important one. It also shouldn’t be the first trademark you register. Your name, whether your business name...
Canadian trademarks are not valid in the United States. It’s as simple as that. There’s no qualifications or exceptions to this rule. Canada and the United States have separate legal systems. If you want the exclusive right to use a name in both countries, you have to...
Most new entrepreneurs and business owners get this all wrong. We file a lot of first-time trademark applications, and for most of them, a corporation is listed as the owner. This means that incorporation is happening before trademarking, and that’s backwards....
