Getting noticed in today’s market is hard! And, unfortunately, it’s even harder to be remembered. According to the marketing rule of 7, it takes an average of seven interactions with a brand name before a purchase will take place. ph: stock image Having a great...
Many small business owners make the mistake of believing they “own” their business name because they’ve registered it on a provincial business name registry. Just this past week, we had another case where an individual was using our client’s trademark as his business...
Share This : Amazon has recently surpassed Walmart as the largest US retailer, and e-commerce is predicted to account for 29% of retail sales by 2025. Stay-at-home orders across the globe have surely pushed the number even higher than what had been predicted even two...
One of the most valuable ideas you’ll ever have is the name for your business. It’s valuable because it’s what the public will associate with your business. They’ll use it every time they buy your products and services. At least, that’s the hope! A name’s ability to...
Everyone has something special about them. That one thing that people notice the minute they meet you. For me, its my wild curly hair. Love it or hate it, it’s easy to pick my head out of a crowd! Every business has something special about them too. That one thing...
Trademarks represent your business identity. It’s your badge of origin. Whether it’s your text, your logo, a symbol, or design (or any combination of signs) used to identify your business as the source of certain goods or services, your trademark is your brand. It...
