Are you ready to trademark your business name and logo, but you aren’t quite sure how to get started? As a Canadian business owner (or an aspiring business owner), you have options for trademarking. We’ve explained them below, so that you can choose which option...
How do you feel about having to wait 3.5 to 4 years to be able to prove you own your business name? We’re guessing you’re a little shocked and a lot disappointed. This is, unfortunately, how long it takes the typical Canadian small business owner to obtain a...
Getting noticed in today’s market is hard! And, unfortunately, it’s even harder to be remembered. According to the marketing rule of 7, it takes an average of seven interactions with a brand name before a purchase will take place. ph: stock image Having a great...
Many small business owners make the mistake of believing they “own” their business name because they’ve registered it on a provincial business name registry. Just this past week, we had another case where an individual was using our client’s trademark as his...
You can now download our free guide to avoid rejection and maximize your brand’s protection Amazon has recently surpassed Walmart as the largest US retailer, and e-commerce is predicted to account for 29% of retail sales by 2025. Stay-at-home orders across the...
One of the most valuable ideas you’ll ever have is the name for your business. It’s valuable because it’s what the public will associate with your business. They’ll use it every time they buy your products and services. At least, that’s the hope! A name’s ability to...
