Early Markably.ca users say it’s an easy and approachable tool for registering trademarks!
And a better way for small businesses to protect their brands – and to protect those brands EARLY.
✔️ Choose the package that best fits your trademark registration needs
✔️ Be guided through the same series of questions about your business a lawyer would
✔️ Easily and affordably take the hassle and risk out of trademark searching and registration
Lost sales, increased marketing costs, potential loss of your good name – all of these occurrences can happen – and will end up costing you way more than the act of protecting your online brand at the outset will.
DON’T WAIT. Try Markably.ca today!
Plenty my friend, plenty.
I’d go so far as to say it has everything to do with Markably – and its vision to protect online ideas as well as real world real estate!
Heck, you built it. You should have a right to keep it safe.
Today’s digital marketplace drives businesses of every size and in every vertical. From doughnuts to doctors – your company MUST be able to be found online. Your customers expect it. In fact, as of 2018, more than 80% of internet users bought goods or services online, spending a staggering $57.4 billion, up from $18.9 billion in 2012. And by 2021, global retail ecommerce sales will reach $4.5 trillion. TRILLION!
And if you are being found, you want to make sure that it’s the real you that your clients are finding.
Here are a few creative ways that digital thieves can burgle your intellectual property. Any one of these can have a HUGE impact on your business, and your bottom line. If this freaks you out, I apologize in advance. Creating awareness is my goal.
- Paid search ads: Hijacking customers and misdirecting them away from your site – and over to the competition. Boom. They find what they need and make a purchase. Just NOT from you.
- Websites, domain names, URLs: Using the same skullduggery as above, searchers find fully functional, branded websites. Just not the RIGHT websites. Their purchases are usually lower quality or flat-out counterfeit. This is especially relevant for those of you that sell products.
- Social media: Word-of-mouth is everything in today’s digital Marketplace. Shoddy customer service via fake social media accounts is a recipe for disaster. Be sure your social content has policies and disclaimers that protect it.
- Online marketplaces: Again, where consumers can purchase counterfeit or competing products.
- App stores: Where a crooked developer has created an app using your brand. Whether competing directly or complementing your business, that money NOT going into your pocket.
The Good News…? There’s always some!
The good news is that year over year, Canadian entrepreneurs are increasingly taking their intellectual property and trademark registration protection as SERIOUSLY as they would protect their homes.
And as a trademark lawyer I’m happy to see that filings by Canadians have grown consistently almost every year since the 2008 financial crisis.
In fact, both in Canada and abroad by Canadians, trademark filings grew 54% over the last decade and 7% in the last year alone.
Yes, it takes a bit of time.
Yes, it costs a bit of money.
But in much the same way that you spend time and money to protect your bricks and mortar real estate investment – by upgrading, expanding, renovating or redecorating, let’s say – make sure you put that same amount of care and concern into your intellectual property!
That’s why I created Markably. I wanted to help young start-ups, small business owners, and entrepreneurs ensure they wouldn’t be suddenly hit with potentially devastating and costly IP theft.
Markably is an affordable online option, easy, and remarkably intuitive.
I hope you’ll check it out and help me spread the word. We can all own and govern our ideas. I can help. For a LOT less when it’s proactive.
When it comes to your brand online, your reputation is all you have.
Lost sales, increased marketing costs, potential loss of your good name – all of these occurrences can happen – and will end up costing you way more than the act of protecting your brand online at the outset will.
Less doomsday resolutions.
Would you stand by and allow someone to walk up to your front porch, unscrew your front door and walk away with it?
Of course you wouldn’t!
Well, picture someone walking onto your digital real estate – your online brand – and stealing and using to their advantage whatever they like.
The two things are exactly the same.
Surreal as it feels, in today’s digital world many businesspeople and entrepreneurs have created assets that are worth just as much, even though aren’t made from actual bricks and mortar.
And they need to be protected just as comprehensively as a house.
Ugh, But Lawyers are a PAIN! And so expensive.
On both counts.
Just like doctors and financial advisors, and marketers.
But that DOES not mean we are not accessible.
Here’s my take.
Us lawyers are good for somethigs. One! We understand how persnickety the law can be. And yet, the concept of “the law” in legal theory and practice, civil and common, has been around and evolving for thousands of years.
Because the law is designed to protect you when you need protecting.
But let’s be real. The best kind of legal advice, is no need for legal advice, yes? So how do we get to “no need for legal advice?”
You get there by being proactive rather than reactive.
"I wish I had met Cynthia Mason $700,000 ago! She’s fixing my problem now.”
Mark Cohen, BetterMed
Let’s go back to the house example. Did you know that your home could be stolen right out from under you?
It’s true. In Canada, real estate or title fraud happens on average about twice a week, and mortgage fraud losses recently topped $100 million.
These Fraud Cases are on the Rise
Fraud cases (including identity theft and identity fraud) have increased hand over fist for the past seven years, with a 12% increase between 2017 and 2018. That’s a 46% increase over the rate reported a decade earlier in 2008.
For those of us with our toes in the digital world, those stats aren’t surprising. The more slick and more sophisticated technology has become over the past couple of decades, the more slick and sophisticated the thievery.
And if the protections in place barely cover bricks and mortar, what chance does nebulous, ephemeral intellectual property (that you can barely believe pays for a roof over your head) have?
Well, trust in your ideas.
As big as that sounds, I’m a lawyer, and have been trained not to make false promises.
Intellectual property CAN be protected.
You just need to take the right steps.
It is my goal to hand out as much free legal advice as I can on the value of protecting your brain.
The next instalment of talking out the value of your brilliance and putting some protections on it comes soon.
If you’d like to explore how you can register that idea/name/logo that’s been on your mind for a while, go here and start from under $500, including government fees, depending on the number of categories you need.
Life comes at you fast these days, doesn’t it? It feels like only yesterday that I was still trudging down Bay Street in Toronto a life that many young lawyers aspire to have.
But I’m not most young lawyers. Or at least I wasn’t (again, with that time flying by thing!)!
Fast forward a bunch of years, and BOOM I’ve launched Markably, Canada’s most comprehensive online trademark registration system.
I’ve had a few people ask me why I went in this direction. Because in today’s digital marketplace, protecting your brand online is more important than ever. And I saw young start-ups, small business owners, and entrepreneurs skipping that part of their growth cycle.
As a trademark lawyer, that unnerved me. I had developed a system of checks and balances, and streamlined my own processes over the years, and I knew that there was a way to create a better way – a software platform that was intuitive and affordable.
I also knew I could reach those people who were risking everything simply because they thought doing a trademark search and registration was just too time-consuming, or too expensive. Or worse, they didn’t realize just how important it IS these days to protect their intellectual property!
Always Be Learning!
Here’s the hard truth: Businesses of every size, in every vertical must protect their intellectual property. If you don’t, you will lose money.
I don’t want to get on my soapbox here, but knowledge is power – and if I have that knowledge to share with people, I want to make sure I do that.
As someone who launched my own boutique law firm years back, I know just how damaging it would be for ME should I experience intellectual property theft.
And I want to make sure I reach people AND provide them with a learning tool so they could check all the boxes when it came to protecting their valuable – and hard fought for – assets.
I know the law can be overwhelming for those of us who are not, well, lawyers! LOL So, along with Markably, I put together this handy-dandy workbook!
The Five Ws of Online Brand Protection
My goal with The Five Ws of Online Brand Protection was to create a useful takeaway tool for people that would help them get their houses in order when it comes to trademark registration.
What’s easy to protect? What’s harder to protect? And, most importantly, how to ensure you’re not only 100% protected – you remain 100% protected.
It maps out the Who, What, Where, When (hint NOW!) and Why of trademark registration, and provides tons of advice and guidance on the following steps you should take toward safeguarding your business.
- Build your Legal Toolkit
- Set up a Monitoring Program
- Take Action to Stop Infringements
People can get very creative when it comes to theft.
Google is searched more than 63,000 times per second – every day. And your brand is vulnerable online anywhere people can interact and engage with you.
The result? Lost sales, increased marketing costs, potential loss of your good name; all of which can happen and end up costing you way more than the act of protecting your brand online at the outset will.
Download Our E-Book
Don’t waste time sitting in a lawyer’s office trying to put that horseback in the barn. Instead, download The Five Ws of Online Brand Protection, and check out Markably.ca. Then let me know what you think! I’d love your thoughts and feedback.
Please subscribe with your email to receive your download link.
Businesses of every size, in every vertical must protect their intellectual property. If you don’t, you will lose money. It’s as simple as that.
WHY? Because people are looking for you digitally. A lot of people. Google is searched more than 63,000 times per second – every day.
But, the internet giveth. And the internet taketh away.
Did you bootstrap your way to small business or start-up success?
Have you built a respected and in-demand brand?
Would it damage your business were someone to steal your ideas?
Your online brand is vulnerable anywhere people can interact and engage with you. And people can get very creative when it comes to theft.
Download The Five Ws of Your Online Brand Protection Strategy TODAY!
And take the steps you need to protect yourself – and your business – from online brand infringement.
WHO IS CYNTHIA MASON?
Cynthia Mason is a Canadian lawyer and registered trademark agent with over 17 years of experience in trademark law. After years of putting her organization “superpower” to work, she put her head down and built and launched Markably, Canada’s most comprehensive online trademark registration system.
“It’s funny, this drive I have to rearrange and reorganize everything. It’s not a perfectionist thing. I mean, I’m not Swiss, and I’m certainly no Marie Kondo. I just find the errors. They jump out at me. I find – and fix – mistakes or inefficiencies. Trust me, ask my very patient German engineer husband! 😂”
Let Markably, Canada’s most comprehensive online trademark registration system help you with proactive trademark protection. Contact us today to learn more and get started!
Bootstrap by popcornarts from the Noun Project
Brand by Gregor Cresnar from the Noun Project
Inspiration for New Idea by Gan Khoon Lay from the Noun Project.