Business Name Registrations vs Trademarks: Debate

Business Name Registrations vs Trademarks: Debate

Many small business owners make the mistake of believing they “own” their business name because they’ve registered it on a provincial business name registry.  Just this past week, we had another case where an individual was using our client’s trademark as his business...
Amazon Brand Registry: A Guide for Canadian Businesses

Amazon Brand Registry: A Guide for Canadian Businesses

Share This : Amazon has recently surpassed Walmart as the largest US retailer, and e-commerce is predicted to account for 29% of retail sales by 2025. Stay-at-home orders across the globe have surely pushed the number even higher than what had been predicted even two...
How to Search a Trademark: Is your business name available?

How to Search a Trademark: Is your business name available?

One of the most valuable ideas you’ll ever have is the name for your business. It’s valuable because it’s what the public will associate with your business. They’ll use it every time they buy your products and services. At least, that’s the hope! A name’s ability to...
Your tagline is a Trademark!

Your tagline is a Trademark!

We typically think only of names and logos as our trademarks, but taglines are another really common type of trademark, and they can be really powerful identifiers of your business, your products, and your services. In this video, we talk about the value of taglines...
What is a Trademark?

What is a Trademark?

The most common types of trademarks are names, logos and taglines, but anything unique that you use to identify or distinguish your products and services from your competitors can be a trademark.