It is up to you to make sure nobody is using your trademark without your permission, and to take action if someone does. Your brand is the “face” and reputation of your business. Lost sales, increased marketing costs, potential loss of your good name – all of these occurrences can happen – and will end up costing you way more than the act of protecting your brand online at the outset did. You should be monitoring social media platforms to make sure that no one is using your trademarked material. Set aside two hours quarterly or biannually do the searches. Better yet, because there are a range of options available depending on the nature of your business and relevant online channels, hire a brand protection professional to develop and run searches for your business instead. Businesses of every size, in every vertical, must protect their intellectual property. If you don’t, you will lose money.