Markably is Canada’s online trademark registration system, owned and operated by Ottawa-based lawyer Cynthia Mason. Also a registered trademark agent with over 17 years of experience in trademark law, Cynthia’s devoted her entire legal career to trademarks—starting in the Intellectual Property Division at a big Toronto law firm.
Now at the helm of her own boutique trademark law firm, Cynthia realized she had perfected the trademark registration system, and decided to build an online version to help enterprising business owners register their own brands and save money on legal fees. Thus, Markably was born!
But WAIT! Successful businesses don’t just pop out of the ether. Were that true, the world would be full of lazy (but rich!) entrepreneurs just sloth’ing around wallowing in their achievements, and there would be nothing left to invent or innovate!
No, origin stories are undoubtedly richer than that. And if I don’t tell my own story, what chance do I have of convincing you of the value of your brain and your intellectual property?
So here we go!
The short bits about me:
Analytical. Impatient. Fairly certain I know the answer in 9.875 out of 10 cases.
Rarely able to convey that level of confidence to the outside world in every interaction.
In my one-on-one legal work, for sure. But surely there was more than that.
And there was!
Let’s skip to when I started working as a trademark lawyer, with a trademark lawyer.
A very brilliant, if OLD SCHOOL trademark lawyer.
Picture the scene:
Walls upon walls lined with boxes of files, a room full of secretaries diligently typing away, an antiquated, manual billing and tracking system, and the ever-present Dictaphone.
Having been in the game a long time, he also had a book of clients that would knock your socks off, and he had them for a reason, so he became a trusted mentor. However, he was not invincible. His health failed him.
And as the only other lawyer his clients knew and trusted, I did what I guess some people would refer to as bringing his business into the modern world.
- Updating filing systems.
- Creating templates that can cut time on customization
- Streamlining workflows
Oh, and I turned his antiquated billing system upside down – and in a good way!
Billing increased and efficiencies were prioritized. I breathed easy.
And that should’ve been my “A-HA!” moment!
But it was 17 years ago. I didn’t know how to A-HA that moment into something spectacular. But I do now.
In fact, by going through that process of “re-stacking the wood” so to speak – at that firm, I realized that I could, THEORETICALLY, do this same thing for everyone.
Fast forward to today and I’ve built a comprehensive online trademark registration and monitoring system!
Of course, there’s much more to my story, and if you’d like to get the full scoop on how Markably came to be, click below!
If not? I understand. Because sometimes the FULL STORY isn’t as important as the end results!
And NOW, the Markably registration system is open for registration. (I love a pun, and my marketing agency loves an SEO opportunity *wink*)
Don’t hang about – protecting your brand online is more important than ever.